Lose Body Fat
Create a sustainable plan that protects performance and builds consistency.
AMF Nutrition Coaching
Eat with purpose.
Build consistency.
Personalized nutrition coaching built around your goals, training and real life backed by nearly two decades of coaching experience.
›Personalized Targets
›Weekly Check-ins
›Built Around Training
Start with your goal
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Nutrition that moves in the same direction you do.
No rigid meal plan. No recycled challenge. You receive clear targets, practical habits and an evolving strategy built around your training, schedule and progress.
Build Strength
Support training, recovery and muscle with purposeful daily nutrition.
Improve Performance
Fuel hard sessions and recover with targets that match the work.
Improve Energy
Build repeatable meals and habits that support demanding days.
Own Your Habits
Replace all-or-nothing dieting with a system you can actually maintain.
Maintain Results
Transition out of dieting without giving back the progress you earned.
How it works
A clear plan. Weekly direction. Measurable progress.
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Complete Your Intake
Tell us about your goals, training, schedule, preferences and current habits.
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Get Your Starting Plan
Receive personalized macros, daily priorities and a realistic meal-building strategy.
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Check In Weekly
Track adherence, progress, hunger, energy, recovery and training performance.
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Keep Moving Forward
Your coaching direction evolves as your results, schedule and goals change.
Inside your portal
Everything you need. Nothing you don't.
Your nutrition plan and check-ins live inside Forge Coach alongside your training.
Calories and macros
Protein and hydration
Daily habit targets
Weekly check-ins
Progress tracking
Training-day guidance
Meal-building resources
Restaurant strategies
Travel guidance
Coach support requests
Simple pricing
AMF Nutrition Coaching
A complete nutrition-coaching system built to help you execute consistently, see measurable progress and maintain the results.
Membership
$129 / month
One-time onboarding: $49
Qualifying AMF members: $0 additional monthly cost
Qualifying subscriptions must remain active and total at least $199 per month after discounts and before shipping and tax. One-time purchases do not qualify.
Built by Coach JOAlter Nutrition Level 1 Certified Nutrition Coach
Real coaching methodology
Built from experience, not trends.
Coach JO brings nearly two decades of coaching experience across everyday adults, busy parents and competitive athletes. AMF Nutrition turns that experience into a clear, repeatable system built for real training and real life.
FAQ
Straight answers.
Is this a rigid meal plan?
No. You receive personalized targets and a practical meal-building system that allows flexibility while keeping the goal clear.
Where do I access my coaching?
Your plan, check-ins and progress live in the Forge Coach member portal. Current members can use the login button on this page.
How does the qualifying AMF subscription benefit work?
An active AMF Health or AMF Performance subscription totaling $199+ per month includes Nutrition at no additional monthly cost. The one-time $49 onboarding still applies.
Is this medical nutrition therapy?
No. AMF Nutrition provides coaching and education. It does not diagnose medical conditions, prescribe medication or replace care from a physician or registered dietitian.
Know what to eat. Know what to do next.
Start with a personalized plan and build the consistency that keeps progress moving forward.